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A Guide For The Serious B&B Innkeeper Acquisition HurdlesDecember 16, 2003 by Kit Cassingham
The following article is excerpted from the third Educational
Module in the e-book series, "Show Me The Money -- Great Expectations". To learn more about these books
go to TheBAndBLady.com/e-books
Through my years of being a B&B Consultant and Inn Broker I
have experienced a variety of people come through my consulting; the individual dreams, the different
personalities and backgrounds, and various financial abilities have been amazing to watch -- and learn
from. Most people don't have all the lender's requirements for giving a loan, though some come close.
And sadly many people don't have much of what it takes to get a loan to make their dream turn into
reality. The two areas I see most people lacking are their business/professional background
and their financial capability.
Lenders will look at your business experience -- whether you
have owned a business before, managed someone else's business, or have worked at a B&B. Having any of
these in your background can be important, though not critical in and of itself. Lenders are most leery
of those who have only worked for others and had minimal responsibility or leadership in their job.
Having a diverse background and higher education can be helpful if you can show how those skills support
your B&B business plan. It's prudent for you to build a strong business/professional background not only
to help you get a loan but to also make it easier to succeed as a B&B innkeeper.
One of the most interesting aspects of observing others'
dreams is to see how they plan to make it work financially. Reasons I have heard for
people wanting to become B&B innkeepers include an easy way for a single parent to work at home to be
with their children, a great way for couples to escape the "rat race" and work together at home, and to
live in a fabulous home or area so they can follow their passion, such a skiing, painting, or
stargazing.
Being an innkeeper as a single parent so you can be home with
your kids and support them can be a great plan. The challenge is finding a way to balance working the
business so it will support you and spending time with your kids so they have the guidance you want them
to have(that's a challenge whether you are single or not). Often the biggest challenge I see is that the
single parent doesn't have the money to get into a viable B&B or the income to support any negative cash
flow that the B&B might have. There has to be an income source to cover all the costs of being a family
and running an inn. There may be a way to make this work, but it still takes money to do this because
you can't borrow 100% of the necessary money.
It's not uncommon for couples to want to get into B&B
ownership partially because they want to leave the corporate world, or whatever their current job
situation is, so they can work together in the business. One problem often is they don't have enough
money to put 30% down on the purchase plus closing costs, money for "ramping up" for their ownership,
and 6 months of operating capital as a cushion. They often just don't have the financial resources that
allow for the luxury of completely dropping out of the "corporate world". If they don't have the
financial resources then it's logical that at least one of them, if not both, needs to keep working in
the "corporate world" for months or years to provide the cash needed for their new lifestyle. I fall
into the camp of "where there's a will there's a way", which to me means you don't have to have lots of
money up front -- but it does mean you have to be flexible with your dream to provide for the cash along
the way. This is yet another way that flexibility, a key characteristic of successful innkeepers, pays
off to help your dream become reality.
People wanting to follow a passion and who feel that
innkeeping is their solution also have to have the financial resources to make this work. One of the
challenges here, presuming this innkeeper-type has the necessary funds, is that if they are following
their passion the business of the inn may suffer. By suffer I mean that it's not growing optimally; the
occupancy rate and income may be sufficient to pay the bills but probably won't grow enough to support
the innkeeper's desired sale price when it's time to sell. As long as the innkeeper understands the
ramifications of their choices they won't be disappointed when they decide to move on to another career
and lifestyle.
None of these scenarios is "gospel" or the only way the
situation can go. I am pointing these out to illustrate some scenarios I have seen and what happens too
often. My goal is to encourage you to follow your dream but to also be reasonable in your approach.
January's issue will be an excerpt from the fourth e-book in
my educational series, "Marketing -- Standing Out From The Crowd".
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