It seems that the blog craze is now being sold to innkeepers hook, line, and sinker. Many web design/marketing companies are setting up blogs for their clients with promises of increased traffic and higher occupancy rates. I am seeing more and more B&B blogs popping up that are being attached to B&B websites.
The problem is that these companies are doing the technical set-up of the blog, but then neglecting to give good advice to the innkeeper on how to get the most out of the blog. So what you see in many of the blogs are just the ramblings of innkeepers who are writing about their day-to-day events, gripes, or even personal information and completely missing the potential power of the blog to bring in guests.
Here is an article with some detailed tips, examples, and Do’s & Don’ts for Bed and Breakfast blogging (disclaimer: I wrote the article)
The main point is to stay focused about the purpose and the audience. Write for potential guests and visitors, not for family or close friends. Promote your area, not yourself.
Wine Country Cabins Bed and Breakfast in the Finger Lakes
and Inngenious Bed and Breakfast Website Promotion