[From an interesting conversation on the old forum:]
B&B websites come in all shapes and sizes. The list of options can be intimidating. Some things are essential, some are not. Opinions vary, but if I had to narrow it down to three things, I would choose:
1. All pages must have real text that can be read by search engines. This text should describe both the inn and the area including the area’s attractions. (many sites in an effort to be pretty use pictures of text which are absolutely invisible to search engines)
2. High quality images of your inn. Small, dark, or grainy images should be avoided.
3. A online reservation system with availability calendar. Not just a request form that emails you a request, but an actual system that takes reservations and updates the availability calendar. The travel trend is that people like to book vacations at odd times, the middle of the night, first thing in the morning, while they are at work… If you don’t take advantage of being able to accept reservations online 24/7 you risk guests looking elsewhere.
Of course the beauty of a website is, you don’t have to stop at just 3 items. Look at your own and other B&B sites from a traveler’s point of view. What would you want to find on a B&B website? Share your thoughts and dreams here.