From “Ask Kit!”:
Q: On weekend evenings, I also plan to have such things as a wine and cheese party. Is that a good idea?
A: Why just weekends? I love those social hours because I like getting to know the other guests at the inn where I’m staying. The awkward silence at breakfast as sleepy people gather to eat disappears because most of the guests know each other from their interactions the afternoon/evening before. Why wouldn’t they work during the week too?
Are they a good idea? It depends on your market niche and your location. I’ve seen them work very well and I’ve seen them flop. Part of it is the expectation you set, part of it is presentation, and part of it is timing. I think if you effectively communicate what the guest experience is, and talking about the wine and cheese party is part of that description, you will find these work very well.