From “Ask Kit!”:
Q: I’m putting together a plan for a small hotel, cabanas style, in the Yucatan peninsula. I know the occupancy rate is good, I know this is the type of hotel that is prevalent in the area, but how do I find out what type of people will be interested in a place like mine? Who is the target market?
A: I take the exact opposite approach to your question that you have. I determine who my market niche is and what experience they want. Then I design my property around that. You can’t be all things to all people but you can be great with the people you relate to most. So figure out who that is and create an environment that will give them the experiences they will flock to you to get.
Does that make sense? If not, keep asking questions here on the forum.