Niche Marketing versus Creative Marketing

This is from an email conversation with the Gillum House B&B, started by the Market Niche article published in Arrington’s Bed & Breakfast Journal:

An article by Kit Cassingham in the May issue stated that one should find their niche in the bed & breakfast industry and hone in on it. Concentrating on the narrow niche that interests the innkeeper will make them more successful.

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Defining My “Perfect” Guest

From “Ask Kit!”:

Q: Thanks for “pushing” me out of my comfort zone. You are right about me being unable to define the people I would like to have in my B&B, the reason is: I do not believe people have to be exactly like me to enjoy what I have to offer.

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