From “Ask Kit!”:
Q: Thanks for “pushing” me out of my comfort zone. You are right about me being unable to define the people I would like to have in my B&B, the reason is: I do not believe people have to be exactly like me to enjoy what I have to offer.
A: Absolutely they don’t have to be exactly like you to enjoy the guest experience you create and offer. My attempted point is that if they are a reflection of one of your many personality aspects (as your friends are) then you will be able to relate to them better and take better care of them. They will also relate to you. And, there will be those unlike you who will stop and enjoy your inn. But, you have to make a statement so that there is some identity for travelers to latch onto to help them decide if they want to stay or not.