From “Ask Kit!”:
Q: To keep our advertising budget reasonable, we need to look at non-tradtional marketing methods.
A: That’s always a good step to take, non-traditional methods, but you can’t trim your marketing budget. If the B&B you buy is under-performing or not well advertised, then you need to budget at least 10% of your income to marketing. Once the business is stabilized you can slowly trim the budget back toward 5%. Don’t be so frugal you trim yourself out of business.