From “Ask Kit!”:
Q: We plan to put together ski packages with several ski areas, including cross-country centers (a fast growing segment.) Our advertising budget will be centered on the southern market.
A: Packaging is a great idea, partially because you can either do more with your combined advertising monies (you and the ski areas) or you can spend the same total amount on advertising but with less directly out of your pockets.
You’ve already told me that winter is your strongest season, followed closely by fall for colors. I’d like to see you focus more on attracting guests in the slower seasons. Since you are already busy during foliage and ski seasons, it’s time to build the off-season business. Figure out why guests will come to you during summer and mud seasons, and promote that part of your business too. Determine things you can offer to attract guests during slower times, like cooler weather for outdoor activities, and build on those things.